Info tree template created for InsideHook's lifestyle newsletter reflecting on where to take her edition for each city featured in the email newsletter. Final collaboration with creative director, also featured on InsideHook's website.
Pallini Limoncello Limited Edition tumbler gift set sleeve for Castle Brand Inc. Pallini logo and crest stay in same position as current bottle. Designed each curve and line by hand in illustrator and added color filled lemon icons within each spiral to relate the Italian and lemon style, creating a modern but vintage design.
InsideHook - Sex Survey
Created infographics for InsideHook’s lifestyle newsletter reflecting on key stats from a survey on how men think about sex and love. Final collaboration with creative director, featured on InsideHook and Business Insider websites.
Self exploration for personal logo design. The idea to create a logo that will be timeless, memorable, versatile, prosperous successful and approachable. To achieve new ways to build relationships through my logo design.
Type study layout taking 100 typefaces to distinguish which type face speaks to myself as an individual designer.
Type face chosen, Bebas.
Layout eight different ways to get a feel of layout print out and dissect decide on weight of logo and individual words, using all caps and place on wall - cut, trim and add check letter spacing and kerning take away certain parts of letter forms to create shapes, patterns and flow.
Logo Design Process
Logo Design Process.
An ongoing personal project interviewing and photographing, turned in to a publication. Interviewing the people that drive us, the lives they live and the cars they drive us in.
Designed geometric background pattern for 3000 Miles to a Cure candles. 20% of the sales go to 3000 Miles to a Cure. Their hope is to end brain cancer by raising funds for research and extending an open invitation to unite in hope and action for the cure.
Tips & Tricks. Product and pro tips design on Alterna haircare website. Highlighted each Bamboo Blowout style guide to each product family - smooth, bombshell and boho. Branding fluent along each page. Final collaboration with multimedia manager Soni Aldaco.
Promotional piece for the 2015 Spring Junior Design Show at the Fashion Institute of Technology. "with it" hand lettering, also displayed on canvas bags as a giveaway to all students participating in the junior show. Promotional video displayed on Junior Design Show Instagram page as part of 2015 NYCxDESIGN Week.
Vertical Farming is cultivating plant or animal life within on vertically inclined surfaces. Snack and vegetable carrier/holder for availability of harvested foods.
*Logo design by Hiroe Welby
Art & Design
Brochure, poster, outside banner and wall art for the Senior Art & Design Exhibition at FIT. The Fashion Institute of Technology showcases he extraordinary work of more than 800 students graduating from the college’s School of Art and Design, on view throughout the FIT campus every spring.
Treatment menu book for in-house. Final collaboration with creative director Candace Allenson.